Research
Published research for the business of indoor golf.
Strivanta publishes independent research and operating insight for indoor golf owners, operators, and franchise leaders. Publications are added as the evidence base grows.
Active research
The State of Indoor Golf Operations Study
This ongoing study explores how indoor golf businesses operate, measure performance, retain customers, manage growth, and make important decisions. Findings will be published in aggregate.
Research Notes
Short analyses of operator questions, golfer behavior, emerging themes, and the forces shaping the business of indoor golf.
Golfer Behavior
How parenthood changes golf participation
A qualitative review of 436 parent responses exploring how time, family responsibilities, and changing priorities reshape golf participation, including earlier rounds, shorter formats, simulator use, family integration, and temporary pauses from the game.
July 19, 2026 · 7 min read
Customer Experience
Indoor golf has a data translation problem
Simulator technology can measure almost every part of a golf shot. That does not mean every golfer knows what to do next. An observation note on the gap between data access and actionable clarity.
July 19, 2026 · 6 min read
More Research Notes are in development as Strivanta's research program grows.
Publications
The Strivanta Index: Pricing & Membership 2026
An independent review of how indoor golf facilities price bay time, structure memberships, and manage peak-hour demand. Research in progress, not yet a completed industry benchmark or available to download. The free Pricing & Membership Starter Toolkit is available now on the same page.
Methodology and standards
Strivanta's research is built on structured operator interviews, confidential survey responses, qualitative analysis, and aggregate reporting. Sponsor independence is maintained across all publications.